Guest Opinion
Fisher: If Luckyís getting lucky, what about the taxpayers?
By Peter Fisher, Research Director

PDF ó as published in the October 9, 2014, Iowa City Press-Citizen
Also note: Peter Fisher has authored several reports and commentaries about tax-increment financing. See the Iowa Fiscal Partnership TIF page.

Is it an incentive, or is it a gift?

Itís a serious question cities should ask when faced with a request for subsidies for commercial development, especially retail. We can hope that Iowa City officials take this question seriously when they consider the proposed use of Tax Increment Financing (TIF) to subsidize a grocery store in the Iowa City Marketplace (formerly the Sycamore Mall).

Luckyís Market, a natural foods grocery chain out of Colorado, has decided its store could succeed in Iowa City, and wants to locate in the space vacated by Von Maur. The storeís owners (or the mall owners) have asked for a $1.75 million subsidy to convert the space to a grocery store.

An incentive is an inducement to get someone to do something they otherwise would not do. We often hear the argument that incentives are needed to attract footloose businesses that have a choice of many places to locate.

But retail businesses are not footloose. Luckyís canít sell groceries to Johnson County residents from a store in Illinois. Retail stores go where the local market will support their new business, and they donít go where there isnít the demand to support both their new store and existing competing stores, unless they plan to drive the others out of business.

As a result, there is rarely a case for subsidizing retail.

If the demand for natural foods in Johnson County is sufficient to support another store (New Pioneer has two and conventional grocery stores sell some organic food), then any subsidy is a gift, either to Luckyís or the mall owners or both, for doing what they would do anyway.

Any business has to sell enough to pay the rent or the mortgage; the cost of building a store, or converting an existing space, has to be figured into Luckyís business plan. Hy Vee has built several stores in this area without TIF subsidies.

New Pioneer built its store in Coralville, spent $1 million to remodel its Iowa City store, and just built a $1.8 million bakery facility in North Liberty, all without city subsidies. Thatís business; you sell enough to pay your way, or you go away.

Thereís another possibility: that the subsidy really is an incentive, because Luckyís has figured out that the demand isnít enough to support their investment in new space. They canít pay their own way. They can turn a profit against the existing competition only if the city pays a goodly share of their up-front costs.

In that case, the TIF subsidies are still a bad idea, because we would be subsidizing one business so it can cannibalize another.

An anchor store may well be important to the viability of Iowa City Marketplace. But the mall owners have every incentive to find an anchor, and to accommodate Luckyís, if that is their best prospect. It is not the job of the taxpayers to subsidize a mall (for the second time ó we provided the mall with TIF subsidies for remodeling previously). This not a redevelopment project; it is taxpayers covering a normal cost of doing business.

And, letís be clear: the taxpayers of Johnson County are being asked to subsidize competition for a homegrown business, New Pioneer, that has succeeded on its own for 40 years and is paying the full cost of owning its stores.

What will Luckyís do with the $1.7 million they save ó use it to undercut New Piís prices, or just ship it back to corporate headquarters in Colorado? Or is this just a gift to the mall owners, who have already agreed to convert the space for Luckyís?

So is it an incentive, or is it a gift? I donít know, but itís a really bad idea either way.


Peter Fisher is research director of the nonpartisan Iowa Policy Project in Iowa City, He is also a former board member of New Pioneer Co-op.

Email: pfisher (at)

For more information about tax-increment financing from Peter Fisher, visit the Iowa Fiscal Partnership TIF page.